Giti Connects with Football Fans Across Southeast Asia

Stadium activations across Vietnam, Thailand, Singapore, Indonesia and Malaysia brought Giti closer to Southeast Asian football fans as the tournament attracted more than 365,000 spectators and significant digital and broadcast audiences.

9 September 2026 – Giti Tire strengthened its connection with football fans across Southeast Asia through its role as an Official Supporter of the ASEAN Hyundai Cup™ 2026, bringing the brand directly to supporters through match-day activations in Vietnam, Thailand, Singapore and Malaysia.

Under the theme “Engineered for Every Journey,” Giti extended its presence beyond traditional sponsorship visibility, using the tournament as an opportunity to create fan experiences at stadiums and encourage supporters to become part of the campaign.

From branded stadium touchpoints to interactive fan activities and the Giti Match Day Photo Contest, the activation brought Giti's “Engineered for Every Journey” brand promise into the energy and emotion of Southeast Asian football.

A Regional Football Platform with Powerful Fan Reach

The ASEAN Hyundai Cup™ 2026 demonstrated the scale and passion surrounding football in the region.

Across 28 matches, including two play-offs, total stadium attendance reached 365,949.

The tournament's reach extended well beyond the stadium.

ASEAN United FC's social media channels generated approximately 914.3 million video views, supported by country-specific content for markets including Vietnam, Indonesia, Thailand and Malaysia. More than 11 million live views were also recorded across ASEAN United FC's YouTube and Facebook channels for audiences able to access the live streams outside ASEAN, China and Korea.

The scale was particularly evident during the final in Vietnam. According to tournament data shared with Giti, the final attracted 37.6 million viewers on VTV6, including 32.7 million live viewers, as Vietnam lifted the trophy on home soil.

For Giti, this combination of stadium attendance, digital engagement and broadcast reach created multiple opportunities for the brand to connect with football audiences throughout the competition.

From Brand Exposure to Fan Participation

Rather than relying solely on logo visibility, Giti's activation strategy focused on giving supporters a reason to interact with the brand.

At selected matches across Vietnam, Thailand, Singapore and Malaysia, Giti brought the “Engineered for Every Journey” campaign to life through on-ground activations designed around the match-day experience.

Vietnam Activation 

Thailand Activation 

Malaysia Activation

 Singapore Activation

The approach helped transform sponsorship from passive brand exposure into participation, user-generated content and shareable fan experiences.

Building “Confidence Beyond the Game”

The campaign also provided a natural connection between football and Giti's wider brand positioning.

Success on the pitch depends on confidence, preparation and performance under pressure. On the road, drivers similarly depend on tires engineered to perform consistently across different journeys and conditions.

This connection linked confidence displayed by players and supporters with Giti's long-standing “Engineered for Every Journey” brand promise.

By combining a major regional football platform with locally relevant activations, Giti was able to communicate this positioning in an environment where passion and engagement were already high.

Taking Confidence Beyond the Final Whistle

With the ASEAN Hyundai Cup™ 2026 concluded, Giti's involvement leaves behind more than tournament visibility.

For Giti Tire, the tournament may have ended, but the idea behind the campaign continues:

Confidence goes beyond the game — and every journey is an opportunity to engineer it.